Product Driven Navigation

Guitars are a lot like cars. Some people know everything about them, others just lust over their mystique and aesthetic. They are the type of product people love to browse and aspire to. At Gibson I designed a visually driven approach to navigation to make browsing guitars online something that people enjoyed doing.


I set the design priority to keep the product as large as possible. I wanted visitors to feel as if the product was right there in front of them.